The new Genesis Homme is the first dual action anti-fall haircare range for men: FOR WEAKENED HAIR PRONE TO THINNING! Powered with highly efficient ingredients to instantly strengthen and thicken the hair fibre for an immediate fuller look, with 5x fuller hair* and +85% stronger hair** as well as day after day treatment to prevent hair fall from the roots by reducing hair-fall in 6 weeks***. HOW DOES GENESIS HOMME WORK? A double action for your client: Instantly: STRENGTHEN and THICKEN HAIR FIBRE thanks to Ginger roots, Creatine and Expanding polymers. Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE and RETENTION thanks to Aminexil. Cire d’épaisseur texturisante benefits: – Thickens every fibre for a fuller, healthy-looking hair mass – Flexible medium hold – Matte finish – 5X fuller hair when used with Bain de Masse* – +70% increased hair diameter when used with Bain de Masse* WHO IS IT FOR? The new Genesis Homme targets every man prone to hair fall by covering all stages/profiles of hair fall and thinning: – Medium hair-fall: punctual hair-fall from the roots – Heavy hair-fall: visible sparse hair and thinning hair – Thinner and finer hair: natural fine or thinner hair over time with the fear of hair fall *Instrumental test after application of Bain de Masse and Cire d’Epaisseur Texturisante ** Instrumental test after one application of Bain de Masse ***Cosmeto-clinical study, 99 subjects, after 6 weeks use of the Serum Anti-Chute Fortifiant