L’Oréal Professionnel’s Vitamino Color Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times more shiny and appears brighter and more radiant. Hair feels lighter, manageable and soft.​ Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.
*Instrumental test after application of shampoo and conditioner

At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

Apply on damp and wet hair. Massage it well to ensure full coverage. Rinse thoroughly.