Unlike other products that try to fix the damage later, this one stops it before it starts.

Think of this like SPF. You wouldn’t wait for sunburn to start treating your skin — your hair deserves the same protection.

Apply to dry or damp hair at least 10 minutes before swimming, concentrating on mid-lengths and ends and using less at the roots. After swimming, towel dry thoroughly and reapply a smaller amount, then rinse in the shower.