Flex Blowdry is L’Oréal Professionnel’s professional pre-styling blow-dry cream, delivering 10-in-1 benefits in a single step. Thermo-reactive agents shield hair from heat while easing the blow-dry and enhancing natural movement. Suitable for all hair types, and because the formula reactivates with heat, you can reshape your style later with hot tools without reapplying.

Compatible with the L’Oréal Professionnel SteamPod.

150ml

How to use

Apply 3 to 5 pumps to towel-dried hair from lengths to ends, then blow-dry. The formula reactivates with heat tools at 150C and above so the shape can be reworked.

How to use L’Oréal Professionnel Tecni.ART Flex Blowdry Blowdrying Cream 150ml:

• Apply 3-5 pumps to towel-dried hair, working from the mid-lengths through to the ends.
• Blow-dry as desired.
• To restyle later, reactivate with hot tools at 150°C or above – there’s no need to reapply.