L’Oréal Professionnel’s Vitamino Color Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times more shiny and appears brighter and more radiant. Hair feels lighter, manageable and soft.​ Formula enriched with resveratrol, a powerful anti-oxydant for a perfect salon coloured hair.
*Instrumental test after application of shampoo and conditioner

At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005

How To Use L’Oreal Professionnel Vitamino Colour Shampoo 500ml:

1. Wet your hair thoroughly with warm water to prepare it for cleansing.
2. Apply a generous amount of the shampoo to your scalp and hair, focusing on the roots.
3. Gently massage the shampoo into your scalp using your fingertips, working it into a rich lather.
4. Rinse your hair thoroughly with warm water to remove all traces of the shampoo.
5. For best results, follow with a conditioner from the same range to enhance color protection and nourishment.